There is a real split in those companies wanting to retain a traditional approach to creative marketing, versus those who are fully embracing creative technology (interactive storytelling, AR, Bots etc.).
Read more Understanding what the client wants, helps match the correct talent. Creativity is subjective; finding the right person isn’t.
Although a simple word, digital encompasses a plethora of subsectors. From building complex software or increasing customer adoption through UX, UI and visual design, all the way through to the now established search and ... ... web design arenas, we identify the senior level talent needed for companies and agencies to succeed.
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Event tech is now starting to come to the fore. This is where companies offer a one-stop-shop experience with the services integrated to increase sales.
At the same time, marketers and sponsors are also increasingly savvy around technology and remain fiercely reliant on strong quality data. We understand that the measurements of success in this area are return on investment and will find professionals who realise this too.
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Putting the consumer at the centre of strategy and product development requires strong marketing leaders.
Being able to see the real issues through a surge of customer data identify the actionable insight calls for marketing professionals to be both more tech savvy and analytical. At a time when technology is changing quickly, the challenges being face by marketing professionals trying to persuade their boards to adopt new approached is a hard one. One which we happily support.
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The biggest challenge facing the PR industry is info-tribalism and loss of trust/respect for “experts”.
We work with organisations who see that rather than be diminished in value through the widespread adoption of social media, the increasing technology available, such as ... ... AI interspersed, interspersed with paid, earned and influencer PR results in an industry that needs talent more so than ever before.
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Marketing strategies are now having to consider Generation Z more so than before.
This creates challenges and opportunities. Unsurprisingly, those marketers who can strategise around technological advancement add significant value to their organisations. However, it is not all about digital, those who can also add value through influencer marketing are sought after commodities.
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There has never been a better time to be involved in research.
As insight-driven businesses forge ahead of their competitors, more companies are waking up to the fact that they need to leverage the expertise of research and insight to consider the voice of the customer. Artificial intelligence will transform engagement, but leaner teams will put emphasis on soft skills. Automation means faster research and increase quality.
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Martech (marketing technology) shows no sign of slowing down. In fact, the opposite.
Marketing will become more data driven, automation will become more sophisticated, AI will become more widespread and investment in Martech will increase. However finding tech savvy marketers and developers who can transcend the technical, creative and sales can be a challenge, one which we have overcome for many of our clients.
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